The strongest, most successful brands have a consistent message that encapsulates what the brand stands for, its promise and the expected customer experience. Your brand message should ‘show and tell’ your customers who you are through your brand story, and what defines your company—what you stand for and why you’re different, as well as what…
Branding is not just about big business. Regardless of whether you have a specific brand strategy in place or not, if you are operating in business then you have a brand – good or bad, weak or strong.
What is a good logo? An effective logo design is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design: A logo must be simple. A simple logo allows…
Where does a Logo Designer get inspiration? (apart from his client)….. answer; this book! 400 logos designed by leading design practice Pentagram. If I achieve even half of what this agency has done I’d be happy. Some advice on creating a brand… Creating a brand can be a very tricky thing to accomplish. Ultimately your…