Key factors of a well designed logo.

A business logo is a visual representation of a company or brand that serves as a symbolic identifier. It is an essential element of branding and plays a significant role in creating brand recognition, establishing credibility, and conveying the essence of the business. A well-designed logo has the power to capture attention, leave a lasting…

Creating a Unique Brand

For businesses across Belfast, Northern Ireland & Ireland I look at how you can create a brand, or begin the process of rebranding your current one. 1. Determine your target audience Branding leads to awareness, recognition, trust, and revenue. But let’s take a step back and understand where those stem from: consumers. And not just…

 Branding in Belfast: Branding that stands out

Got Questions on your Branding? For businesses across Belfast, Northern Ireland & Ireland I look at the reasons Why Your Business Needs Strong Branding to stand out! One of the foremost assets your business can undertake is developing a strong corporate brand. Your website, social media, advertising and marketing collateral are all extensions of your…

Is it a Brand or Logo?

For businesses across Belfast, Northern Ireland & Ireland I look at Brand v Logo. There is a misconception that your brand is your logo design. It’s important to know the difference between the two because their interaction influences your business. A brand and a logo have a very close working relationship. You need both to…

Business start-up Northern Ireland

Starting a business in Northern Ireland – Here’s our Branding Tips! We’ve helped lots of Business startup companies in Northern Ireland, in ever conceivable industry. There are many things to consider when setting up a company – and one of the most important elements is your brand. It’s fair to say that there are a…

Top 10 Tips for Branding Success

The strongest, most successful brands have a consistent message that encapsulates what the brand stands for, its promise and the expected customer experience. Your brand message should ‘show and tell’ your customers who you are through your brand story, and what defines your company—what you stand for and why you’re different, as well as what…